Hazy Little Thing IPA Launch

The concept behind Hazy Little Thing IPA was inspired by hazy beers that have suspended yeast molecules. Beer Nerd Alert! The circles in this design are yeast molecules that simultaneously capture hop flavor and explode with flavor.

But those little things needed a purpose. What were those little things? Maybe a bit of something extra we added to the beer? The idea for the launch was born, and the timing seemed to be just right, as it was just around the time that the recreational use of cannabis in California was approved.