Sierra Nevada Brewing Co. is a trusted partner with an authentic voice in a climate that appeals to our passionate and inquisitive audience. So when seeking out a partner, we asked ourselves questions. If how we consume is killing the planet, how can we rethink how we eat and drink for a sustainable future? That is where VICE came in. By Leveraging VICE’s full storytelling power, Fed Up is a curious, solutions-driven, and optimistic – not doom and gloom – content that looks at the folks at the forefront of the ways we need to fix our system. We celebrated a diverse cast of characters who are paving the future of our climate-focused food and beverage systems, filled with actionable steps our audience can take to help wherever they are.
What I did:
Creative Direction
Brand Direction
Partnership Direction
Tommy Joshua
Goodwill is the revolutionary spark that brings folks together. That’s what Tommy believes: an organizer, urban farmer, and bedrock of his community fighting against the inequity of climate change through fresh food.
DON BUGITO
Outside of the USA, eatings bugs are nothing new – so why has it taken so long to recognize bugs as not only a tasty addition to our diets but a sustainable one?
Derrick &
Paige Jackson
What would life look like if you dropped everything and started your own farm? Now, what would that look like in the midst of a pandemic? Grass Grazed Farms is a story of family, learning as you go, food security, land preservation, local community roots, and more.