We set off to tell young drinkers that the Little Things Family of beers explicitly meets them where they are and the variety of styles for every occasion, every mood, and every personality. By leveraging the bold color palette already established for the Little Things line of beers, we created a campaign with a vibrant and energetic look with various moments of unscripted joy. Features young, diverse drinkers in multiple settings, from urban to the backyard, steering clear of the traditionally expected craft beer activities to set Little Things apart and speak to a broader and younger audience. People are multidimensional; Sierra Nevada has crafted a diverse family of beers so that our drinkers have a delicious beer to meet whatever the moment, whatever the mood. What’s your thing?