Pug Ryan's Brewery

For the rebranding of Pug Ryan's Brewery and Tap Room, we drew inspiration from early 20th-century Colorado and the infamous outlaw Pug Ryan. His daring plans to rob the Denver Hotel resulted in a dramatic shootout and a four-year manhunt, with some claiming he still wanders Summit County today. This captivating story shaped our new brand, featuring a design aesthetic and typography that reflect its outlaw roots and Colorado's adventurous spirit. Hence, the tagline "Brewed for the Outlaw in You" was created.